From Bad Bunny to Willy Chavarria:

Delivering concepts and narratives for
top players in sports and fashion culture.

Over the past two years, I’ve worked with ADIDAS PARA BAD BUNNY collaborating and co-creating concepts & scripts directly with Benito and his team. I’ve also contributed to campaign
collabs with Willy Chavarria and Lionel Messi. This showcase focuses on adidas-exclusive work done with NWC (www.wearenwc.com) . Besides this selection, my work has been recognized at
Cannes Lions, Clio, and D&AD, for brands such as Kraft Foods, TEDx, Abbott, and Ford. I’ve also worked with a wide range of brands, including Apple and Netflix, (www.guidofreiberg.tech).

Skills: Concepts / Narratives / Scripts / Activations

With a heart full of longing,

one will surely reach their

destination.

In times of global tension, every word matters. Behind every message, there is impact. And even more so when it comes to figures with massive reach. In this oversaturated world

attention is more valuable than ever, but attracting and retaining is not enough. Capturing attention without contributing to a meaningful, sustainable, conversation serves little purpose.
True relevance lies in transmitting positive, uplifting, and unifying messages that add value and foster connection.

I probably won’t sleep tonight:

But this script will become a story,

I’ll tell for the rest of my life.

Working with figures like Lionel Messi, Bad Bunny, George Russell, Kimi Antonelli, Anthony Edwards, James Harden, Willy Chavarria, Ho-Yeon, and Stan Smith is an honor,
and also a privilege. But above all, it’s a challenge: and the only way to rise to that level is by honoring our profession with integrity, and precision.

Cultural and global events I’ve been involved in through adidas projects include: Residencia Bad Bunny Puerto Rico 25, Los Angeles All-Star Weekend 26 / Paris Fashion Week 25 / Wimbledon 26 / Super Bowl 26/ FIFA World Cup 2026,